Is The Key Account Process Right for your Organization?

Answer One Question

“Can the decision influencers within your key accounts (customers) clearly articulate the value they receive from their relationship with your organization – beyond simply a product or service?”

If the answer is no, we can help.

Are You Getting Recognition?

TMG’s Key Account Process is an intuitive, easily implemented process for identifying, growing and protecting your key accounts.

How OUR Key Account Process will impact YOUR organization:

Clearly define what constitutes a key account

Minimize the importance of price on individual sales by systematically increasing your customer’s recognition of the overall value they derive from the relationship

Gain recognition for your value propositions and brand with all levels of the key account

Leverage certified measurement to not only provide valid data to drive continuous process improvement, but also to quantify from the key account’s perspective, the impact you have on their organization

Focus resources on the accounts where they will produce the greatest return

How it works…

Regardless of your product or service, B2B organizations provide services and value above and beyond the product or service they provide. Some may say it’s mandatory to offer these benefits in order to close the sale. This is true depending on your positioning in the sales opportunity, but a long-term customer needs to give recognition of those above and beyond values in order to move the relationship forward.

KAP is unique as it is a process designed to quantify, through your key account’s eyes, the total value you bring to their organization.

Ensure you’re getting the recognition for the value you bring Key Customers

Identify your relationship level with Key customers | Create reliable customer account teams | Ensure the customer behaviors match your investments

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