The Millau Group Global

We teach two unique skills:

First, how to use an innovative sales checklist to ensure salespeople do not miss critical steps that put key deals at risk.

Second, how to clearly understand what action you want from a customer, how to quickly put together an influential ask, and then confidently deliver it.

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The Sales Checklist

Do you worry that you or your sales team are missing steps that put your most important deals at risk?

In 90-minutes the Sales Checklist™ will eliminate your worry

The Sales Checklist™ is a unique tool which empowers sales professionals to have a higher baseline of performance by minimizing avoidable failures due to lack of attention, memory or thoroughness. It is intuitive, easy to execute, simple to coach, and produces an immediate ROI.

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Don’t you wish your salespeople were more skillful asking for:

  • The order
  • For a price increase
  • To be specified
  • For a key meeting
  • For a referral

Ask For Action™ is a unique tool which in 90-minutes, will provide your sales team with the skill to develop and influential ask and the confidence to effectively deliver it.

Historically salespeople are taught how to question, probe, negotiate, present, prepare call plans etc., but they have not been taught the skill of understanding what they want and then how to ask for it in a confident and compelling maker.

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“Regardless of their level of sales experience, salespeople will benefit from attending the Millau Group ASK workshop.  Our ultimate goal is to CLOSE but we often overlook the mini-closes required along the way to ensure a smooth and successful YES response from the customer.  The binary YES/NO approach should be required training for anyone needing commitments – of any kind – from their prospects in order to move the sales process forward.”

– Ask for Action Workshop Participant


Thought Leadership

Learn the latest sales tips, tactics, and strategies you can use today

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The Team

Who we are

The Sales Checklist

The Sales Checklist – Get it right every time™

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The Sales Checklist

One in a Decade book!

Interview with Gehard-Gschwandtner

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Why do customers partner with us?


Our Sales Workshops

Simple to use, easy to coach, and produce immediate results

These three reasons stand out…

We provide our clients with unique sales enablement tools which are easy to use, simple to coach, produce immediate results and complement existing sales curriculum.The tools can be cost-effectively delivered via interactive webinars.

Second, the tools systematically reduce:

  1. Variation in sales execution– everyone will sell and coach the same way.
  2. Defects–lost sales and “no decisions” will be dramatically minimized.
  3. Waste– sales and sales support resources will be applied where they will produce the greatest return.

Our clients seek to run their sales departments based on data and facts, not emotions or gut feelings.

“If you can't describe what you are doing as a process, you don't know what you're doing.”

W. Edwards Deming

“Action is the foundational key to all success.”

Pablo Picasso

"A year from now you will wish you had started today."

Karen Lamb

“A guarantee ensures that a ‘partnership’ is defined by results, not just intentions.”

David L. Varner

"By changing nothing, nothing changes."

Tony Robbins

“Your system is perfectly designed to provide you the results you’re getting.”

W. Edwards Deming

"Education is the most powerful weapon which you can use to change the world."

Nelson Mandela

“It’s not the customer’s job to know what they want.”

Steve Jobs

“Usually the first problems you solve with the new paradigm are the ones that were unsolvable with the old paradigm.”

Joel A. Barker