Posts by Garrett Walter

How would you feel about taking a flight where the pilot didn’t use a checklist? Why, then, do you let your salespeople sell without one?​ Pilots use checklists not because they don’t know how to fly but because they operate in a complex environment where it’s easy to miss a step and make critical errors. They must get it right every…

3 Steps to Avoid Being Commoditized If you go to ChatGPT and enter “How to avoid being commoditized by customers,” here is something similar to what you will get as a response. Avoiding commoditization by customers is essential for businesses to maintain their value and pricing power. Here are several strategies to help you avoid…