The Best Sales Training Tool to Win More Conversions

I’ve been in the sales training industry for the better part of 20 years, and I’ve observed countless companies re-implement their sales training or pursue the latest shiny new thing.

I’m not talking about ongoing sales skills development and optimization. I’m talking about the belief that their overall sales process isn’t yielding enough conversions to sales. In response, sales leaders feel the need to start over, invest in more training, “and do it right this time.”

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