Sales Resources

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Sales Training in Manufacturing

David Varner
National Manufacturing Podcast: Interviews of leaders in manufacturing Where’s Willie? Podcast. A Jacket Media Co. Production powered by Koganei International America Articles
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The Best Sales Training Tool to Win More Conversions

David Varner
I’ve been in the sales training industry for the better part of 20 years, and I’ve observed countless companies re-implement their sales training or pursue the latest shiny new thing. […] Articles
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Six Sigma and Your Sales Process

Six Sigma and Your Sales Process

David Varner
I noticed organizations continually invest time and money to improve sales team effectiveness, but which one? There are hundreds of sales training companies offering thousands of programs in all aspects […] Articles
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10 Lessons Learned from 34 Years in Sales

10 Lessons Learned from 34 Years in Sales

David Varner
Recently a new salesperson asked me what was the most important lesson I’ve learned regarding selling.  I came up with a few lessons that were top of mind, but that got me thinking, “What are the lessons I’ve learned?” I came up with 10 lessons. IF I ONLY KNEW THEN Articles
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5 Minutes to Increased Industrial Sales

David Varner
Overview Selling in the industrial marketplace presents many unique challenges.  Salespeople are required to have a high degree of technical skills. My first sales position was as a sales engineer for a machine tool and robotic systems company.  I had been an engineer until they put “sales” in front of Articles
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7 Deadly Sales Mistakes

David Varner
Chase customers who are not a good fit In a separate article, I define the difference between Customer Fit and the Ideal Customer Profile. Us salespeople love chasing all sales opportunities that come our way. That is resulting in a mistake. A mistake of chasing opportunities that are not a good Articles
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